LG 77" OLED evo AI 4K Smart TV
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LG 77" OLED evo AI 4K Smart TV
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Product details
Perfect blacks and richer, wider colour come standard here, thanks to self-lit OLED pixels that switch on and off individually rather than relying on a backlight. You get the LG OLED evo AI TV 77" C66LA at a size built for a proper home cinema setup, with the α11 AI Processor 4K Gen 3 upscaling everything you watch and balancing audio scene by scene. Dolby Vision and Dolby Atmos work together for cinema-grade contrast and immersive sound, and VRR up to 165Hz with NVIDIA G-Sync and AMD FreeSync support keeps competitive gaming smooth. webOS 26 gives instant access to your streaming apps, backed by LG's Re:New upgrade programme, and the AI Magic Remote lets you navigate by point, click or voice.
Key Features
- This is LG's latest 2026 lineup, built with the newest picture, sound and smart platform technology available.
- LG OLED evo AI panel technology uses self-lit pixels for perfect black levels and near-infinite contrast.
- The α11 AI Processor 4K Gen 3 reads every scene in real time to sharpen detail, balance colour and tune sound automatically.
- Hyper Radiant Color technology widens the colour spectrum for richer, more vivid tones on screen.
- Brightness Booster Pro increases peak brightness for punchier highlights and better daylight viewing.
- Self-lit pixels switch on and off individually for perfect black levels and colour that stays true at any brightness.
- Variable Refresh Rate up to 165Hz with NVIDIA G-Sync and AMD FreeSync compatibility keeps fast-paced gaming smooth and tear-free.
- Dolby Vision and Dolby Atmos combine for cinema-grade picture contrast and immersive, multi-dimensional sound.